The Go Daddy Classroom

Want a lesson in getting extra mileage from your ads? Meet (Professor) Bob Parsons, the president of giant domain seller Go Daddy. This guy has proven his genius in operating a full service domain and Internet products company. Who knew he was such a shrewd marketing guy turning his Super Bowl ad campaigns into a viral buzz machine and teaching the Internet marketing world at the same time? Take notes. This is the kind of gray matter every business needs.